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Lead Digital Marketing

CCO Function - Advertising & Marketing
About Us
Noida International Airport is the upcoming greenfield airport at Jewar, which will enhance connectivity to and from Delhi NCR, Noida and Western UP. NIA, a confluence of Swiss efficiency and Indian hospitality, is envisioned to become India’s leading airport in terms of customer-service, outstanding efficiency, digital services and commitment to the minimal environmental impact. NIA will provide a modern and seamless passenger experience as well as a broad range of commercial offerings for families with children, elderly travelers as well as the travelling business community.

The airport is being developed by Yamuna International Airport Private Limited (YIAPL), a 100% subsidiary of Zurich Airport International AG, in close partnership with Government of Uttar Pradesh and Government of India.

As a diversified business and a listed company, Flughafen Zürich AG operates Switzerland’s most important transport and meeting hub – Zurich Airport. Flughafen Zürich AG has around 1,700 employees across four business areas. The company focuses on its core activities: national and international airport operator, operation of the commercial centres in the landside and airside areas, as well as management and further development of real estate at the Zurich location. As its fourth strategic pillar, Flughafen Zurich AG, manages through its international subsidiary, Zurich Airport International AG (ZAIA) airport concessions in Latin America and Asia.
Job Description
As the Manager of Digital Marketing for the airport, your core responsibility is to be the custodian of the Digital marketing requirements. The ideal candidate has core experience in content development and execution of websites and PWA. The ideal candidate would be equally proficient with day-to-day digital marketing requirements for the website, Social Media handles and other digital requirements of the brand.
Responsibilities: -
  1. Plan, execute, and manage all digital marketing including SEO,  SEM, email marketing, and paid Social media.
  2. Lead and manage the airport’s website coordinating with the IT team and other internal stakeholders.
  3. Create a Content plan for the website and the PWA with internal and external partners.
  4. Work with the Digital AoR once onboarded to establish and execute a digital & social media marketing strategy to distribute content.
  5. Maintain consistent brand messaging across all social channels.
  6. Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience.
  7. Create and maintain an editorial calendar to deliver targeted content.
  8. Research, track, and analyse consumer behaviour, trends &implement research into digital marketing campaigns.
  9. Prepare reports and analytics on the overall performance of marketing campaigns, including ROIs and KPIs.
  10. Collaborate with the commercial team to brainstorm new and innovative growth strategies for online.
  11. Develop and monitor campaign budgets.
  12. Stay up to date on the latest social media trends, and implement them across all digital properties.
Job Requirement
1. Experience of working in a Digital Agency would be a definite advantage.
2. Experience of executing a content & API integrated B2C website.
3. Proven success in developing Digital marketing plans and campaigns.
4. Excellent written and verbal communication skills.
5. Thorough experience with SEO and SEM strategy and keyword research
6. Understanding of website analytics tools, such as Google Analytics.
7. Strong project management, multitasking, and decision-making skills.
8. Experience with marketing automation.

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Life at Noida International Airport

Who we are

Why Noida International Airport

Noida International Airport, a confluence of Swiss efficiency and Indian hospitality, is envisioned to become India’s leading airport in terms of customer-service, outstanding efficiency, digital services and commitment to minimal environmental impact. We offer a dynamic and exciting work environment with tremendous opportunities for personal and professional growth. As a prospective employee, you will have the chance to work with a diverse group of talented and passionate individuals who are dedicated to making a difference in the world. Moreover, we are located in a thriving city with a rich cultural heritage and a vibrant community, making it an ideal place to live and work. Join us at Noida International Airport and be part of a team that is shaping the future of aviation.

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